Esther sez: "Drink Kabbalah, MuthaF*ckahz"

Kabbalah Centre energy drink banking more on buzz from celebrities than caffeine

In its apparent never-ending thirst for increased cash flow the so-called "Kabbalah Centre," run by the Philip Berg family of California and favored by Madonna, has launched a new energy drink.

The "Kabbalah Energy Drink" is sold in a red; white and blue can and produced through the same company that puts out 7 Up.

It will be sold for an "average price of $1.99 per can," whatever that means.

According to a press release at eMediaWire posted today "Madonna, Guy Ritchie, Ashton Kutcher, and Demi Moore... are drinking" this concoction.

A Kabbalah spokesperson says, "It’s infused with Kabbalah water, which is holy water" reported MSNBC.

"We’re going after the Red Bull market," he also said.

But the bottom line with energy drinks isn't "holy water" it’s caffeine content. And according to the product Web site this new drink doesn’t pack the punch of its most well known competitor Red Bull.

The Kabbalah Energy Drink ingredients list claims that the formula includes 100mg of caffeine per sixteen ounces, as compared to the 80mg contained within an eight ounce can of Red Bull.

Yes, yes, but what I wanna know is, will the commercials look something like this?



Mmmmm, Kabbalah... Here's to the (latest) revival of one of the oldest oral traditions!

via Digital Falcon